Website payments

Online payment gateways from 0.5% - matched to your business.

Online payment gateways suit UK ecommerce businesses taking cards through a website, whether hosted, embedded, or via a platform plugin. Merchant Advice helps you compare suitable providers with a clearer view of cost, contract terms, approval, and day-to-day fit.

  • Qualify for rates from 0.5% when you're well matched to the right acquirer.
  • See which providers suit your sector, volume, and risk profile.
  • Avoid contract terms, hidden fees, and exit costs that catch merchants out later.
  • Choose a setup that keeps checkout converting, not just authorising.
  • Express checkout with Apple Pay and Google Pay for faster conversion.

Powered by a growing network of trusted providers

  • Worldpay
  • Barclaycard
  • Cashflows
  • Fiserv
  • SumUp
  • Trust Payments
  • Adyen
Three routes

Three routes to taking website payments

How you integrate shapes setup cost, compliance scope, and how much control you have over your checkout. Here's how the main routes compare.

Illustration of a hosted payment page

Hosted Payment Pages

Customers are redirected to a secure provider-hosted checkout. Lower build effort, tighter PCI scope, faster to go live.

  • Minimises your PCI DSS compliance to the simplest level.
  • Quick and easy to set up, so you can start processing sooner.
  • Allows you to customise the page with your logo and brand colours.
  • Smart checkout such as Apple Pay and Google Pay out of the box.
Illustration of an embedded checkout

Embedded Checkout & Direct APIs

Payments happen inside your own branded checkout, with deeper developer involvement and full control over the customer journey.

  • Keeps customers on-site for a smooth checkout.
  • Take full control of how your checkout looks and works.
  • Great for brands focused on custom, optimised payment flows.
  • Enables advanced functionality like subscriptions, custom pricing, and multi-currency support.
Illustration of e-commerce platform plugins

E-commerce Platform Plugins

Pre-built connectors for Shopify, WooCommerce, Magento, and similar platforms. Fast to deploy, with provider support already baked in.

  • Integrate quickly and easily with your existing e-commerce platform.
  • Use features designed to work perfectly within your store's ecosystem.
  • Kept secure and up-to-date by the payment provider.
  • Launch faster with plug-and-play setup, no custom coding needed.
Audience fit

Which kind of online business are you?

The right gateway for a fashion store isn't the right one for a subscription platform - and neither of those fits a higher-risk merchant. We match the setup to how you actually trade.

Ecommerce Stores

Retail, fashion, home, electronics, food and drink. Focus on platform fit, supported payment methods, and keeping abandoned baskets down.

Subscription and Recurring Billing

SaaS, membership, subscription box, digital services. Recurring payments, stored credentials, dunning logic, and cancellation flows matter most.

Higher-Risk Ecommerce

If you trade in a sector providers review more closely, we work with specialist acquirers who can underwrite the account properly - not decline by default.

How website payment gateway pricing works

Well matched low-risk merchants can qualify for transaction rates from 0.5%, but the headline rate never tells the full story. Here's what really drives the cost of taking payments online.

What shapes your real cost

  • Transaction fees shaped by volume, card mix, risk profile, and whether you're on blended or interchange-plus pricing.
  • Monthly gateway fees, minimum service charges, setup costs, and any plugin or integration fees.
  • Chargeback fees, refund fees, cross-border charges, currency conversion, and settlement timing.
  • Rolling reserves or stricter terms for higher-risk sectors, new businesses, or elevated dispute rates.
  • Fraud tools, 3DS2, recurring billing, and multi-currency features that can shift the total package cost.

We compare the total cost of each route - not just the headline transaction rate.

Beyond the rate

What to compare beyond the rate

A gateway should do more than authorise payments. The right one also protects revenue, simplifies reporting, and keeps checkout converting.

Fraud prevention and 3DS2

How providers handle strong customer authentication, fraud screening, and checkout friction directly affects conversion.

Chargeback management

Chargebacks hit fees, reserves, and account stability. Ask about alerts, evidence workflows, and dispute reporting before you sign.

Settlement and reporting

Payout timing, dashboard quality, reconciliation exports, and multi-currency settlement all affect daily operations.

Underwriting expectations

Providers review website compliance, refund policies, trading history, product category, and processing projections before approval.

Compare the routes

Compare the main routes before you commit

The right setup depends on your website, risk profile, payment mix, and how much checkout control you need.

Setup Often suits Watch out for Merchant Advice view
Hosted checkout Merchants that want a faster, simpler launch with reduced technical burden. Less control over branding and the checkout journey. A sensible first route when speed and compliance simplicity matter most.
Embedded / API checkout Businesses that need full control over checkout UX, branding, and conversion testing. More developer time, more PCI scope, and more compliance overhead. Worth it when the extra control drives real commercial value.
Platform plugin Shopify, WooCommerce, Magento, and similar ecommerce stores. Plugin compatibility, feature ceilings, and variable provider support. A practical route when provider fit matters as much as platform fit.

Hosted checkout

Often suits
Merchants that want a faster, simpler launch with reduced technical burden.
Watch out for
Less control over branding and the checkout journey.
Merchant Advice view
A sensible first route when speed and compliance simplicity matter most.

Embedded / API checkout

Often suits
Businesses that need full control over checkout UX, branding, and conversion testing.
Watch out for
More developer time, more PCI scope, and more compliance overhead.
Merchant Advice view
Worth it when the extra control drives real commercial value.

Platform plugin

Often suits
Shopify, WooCommerce, Magento, and similar ecommerce stores.
Watch out for
Plugin compatibility, feature ceilings, and variable provider support.
Merchant Advice view
A practical route when provider fit matters as much as platform fit.
Why Merchant Advice

Why use Merchant Advice instead of going straight to a provider?

Going direct means you only see one route. We put the market side-by-side so you can judge fit, cost, and terms before a single sales process narrows it for you.

Independent comparison

We're not tied to any one provider. We recommend the setup that fits your business - not the one that pays us best.

Negotiation support

We help you push back on the first offer - on rates, contract length, exit fees, reserves, and settlement terms.

Switching support

Already under contract? We help you check exit fees, timing, and parallel running so switching doesn't interrupt payments.

Complex case guidance

Been declined, had an account closed, or trade in a tougher sector? We work with specialist acquirers who underwrite properly.

A small business owner on the phone at her shop counter, beside a card terminal and till
Next step

Get clear on the right next step

Tell us how your business takes payments online and we'll help you decide which gateway route is right, what to compare next, and which options are worth taking seriously.

  • Guidance built around business fit, not sales pressure.
  • Support comparing suitable providers.
  • A clearer shortlist based on how your business actually trades.
Start My Free Comparison

Frequently asked questions

What is an online payment gateway?
A payment gateway securely processes card transactions on your website. It connects your checkout to your merchant account, authorises payments, and ensures customer data is safely transmitted.
How do I choose the right payment gateway?
The best gateway depends on your business model, industry, transaction volume, and technical setup. We compare options across leading providers to match you with the one that fits your needs and budget.
Can I integrate a payment gateway without technical experience?
Yes, many gateways offer ready-made plugins for platforms like Shopify, WooCommerce, and Magento. If you need a custom solution, we can connect you with providers offering API integrations that suit your team's capabilities.
Will my business be PCI DSS compliant?
Yes. Most providers we work with offer PCI DSS Level 1 compliant solutions. Options like hosted payment pages greatly reduce your compliance burden, while embedded checkouts and APIs can also meet standards with the right setup.
What if I don't have a website?
No problem. You can still take payments using a virtual terminal or by sending secure payment links via email or SMS. These are ideal for phone orders, service businesses, or B2B sales.
Can I accept international payments?
Absolutely. Many of our providers support 135+ currencies, allow customers to pay in their local currency, and let you settle in GBP, making global expansion simple.
How long does setup take?
It varies depending on the provider and the complexity of your setup, but many merchants can be live within a few days - especially with off-the-shelf plugins or hosted payment pages.
Is there a cost for your service?
No, our service is completely free for you. We're paid a small commission by the payment provider if you choose to go ahead. This doesn't increase your rates in any way - it's simply how providers compensate us for bringing them new business. Our goal is to help you find the best solution, and we only get paid when you're happy to move forward.